BRAND STORY:
Approached by Boulder, Colorado startup to build a branding system from scratch for an elevated, natural skincare line. I was enlisted as the principal designer to create the complete packaging system and brand identity for the initial nine-product launch of AMVER.

The AMVER brand sought an edgy / earthy / sophisticated feel. We chose black Violet Miron glass bottles to preserve the integrity of the ingredients and to achieve an edgier aesthetic. For the boxes we used different B/W landscapes on each box, debossed the neon coral logos, and added a Soft Touch finish for a luxe feel. We created a clean, angular logo, and brought the nature first brand philosophy to life by having all products photographed outdoors. The branding was awarded Best New Brand of 2026 by Beauty List!